Visual Identity

Download the full CPDSE logo package

One ZIP file with every lock-up in PNG, SVG, and EPS — in all four approved colourways (Forest Green, Antique Gold, Black, White). Drop it into your slides, posters, or co-authored manuscripts.

↓ Download logos (ZIP) ↓ Download PowerPoint template

Logos Square, wide, and circular logo lock-ups in Forest Green, Antique Gold, Black, and White. ↓ Font One standard typeface across digital and print. Generous spacing, no decorative weights, no exceptions. ↓ Colors Three greens, three golds, and two neutrals — paired into a small set of approved combinations. ↓

Logos

Download logos as PNG, EPS or SVG. Use EPS or SVG for very large printables. Each lock-up ships in Forest Green, Antique Gold, Black, and White — pick the version that best contrasts with its background.

Main logos Use these by default

Wide logo Antique Gold · on Forest

SVGPNGEPS

Wide logo Forest Green · on Antique Gold

SVGPNGEPS

Square lock-up Gold · on Forest

SVGPNG

Square lock-up Forest · on Ivory

SVGPNG

Square lock-up Black · on Sand

SVGPNG

Alternative versions Use when context calls for them

Snake without text Forest · on Ivory

SVGPNG

Circle lock-up Gold · on Forest

SVGPNG

Circle, framed White · on Charcoal

SVGPNG

Font

Verdana is widely available, screen-legible at every size, and quietly serious — exactly the qualities a research center asks of its typography. Use it for every body of running text, headline, table, and caption. No mixing in display faces, no decorative substitutes.

Primary typeface

Aa

Verdana

A geometric humanist sans designed for screen reading. We use 400 (regular) and 700 (bold) — no italics in headlines, no condensed widths.

Working scale

Pharma data science. Display · 700

Section headline Heading · 700

Verdana is the standard font for CPDSE. Body · 400

CPDSE — Center for Pharmaceutical Data Science Education Caption · 400

Colors

The palette splits into three groups: a green family carrying the scientific identity, a gold family adding warmth and approachability, and two neutrals for text and surface. Hover any swatch to copy its hex.

Greens — primary identity 3 colours · growth · knowledge · depth

Primary dark

Forest Green #3C5E3E Original brand green. Used for headers, the navigation band, and dark page sections.

Primary soft

Sage Green #5F7D61 Softer, lighter version of Forest. Pairs with Warm Sand for the second-tier surface.

Primary light

Mint Gray #A9BBAA For backgrounds and subtle accents. Use for tags, dividers, and quiet panels.

Golds — warmth & accent 3 colours · openness · optimism · human touch

Accent deep

Antique Gold #D6C17C Original gold. The default accent — buttons, key links, highlight glyphs.

Accent soft

Warm Sand #E4D7A1 Softer version of Antique Gold, usable for highlights and large coloured surfaces.

Accent light

Ivory Gold Tint #F6F1DC Very light version for backgrounds — section bands, card fills, the Code-Club hero.

Neutrals — text & surface 2 colours · contrast · breathing room

Neutral dark

Charcoal Gray #333333 For body text and high-contrast UI. Use over Soft White and Ivory Gold Tint.

Neutral light

Soft White #F9F9F9 Main page background. Subtly warm — never pure #FFFFFF.

Color Combinations

Each Aa below is shown in an approved combination of fill + ink. Stick to these for buttons, banners, and any text-on-colour treatment — they are tested for contrast and brand feel.

Aa

Antique Gold on Forest Green #D6C17C · #3C5E3E

Aa

Warm Sand on Sage Green #E4D7A1 · #5F7D61

Aa

Ivory Gold on Mint Gray #F6F1DC · #A9BBAA

Aa

Forest Green on Antique Gold #3C5E3E · #D6C17C

Aa

Sage Green on Warm Sand #5F7D61 · #E4D7A1

Aa

Mint Gray on Ivory Gold #A9BBAA · #F6F1DC